Lego has always had a touch and go relationship with girls, particularly so since their products seemed to move away from a fairly gender-neutral approach in the 1970s and early 1980’s to the largely “boy-focused” sets of today.
I could talk all day on this topic (and have done so in a number of places on the web) but I feel blessed that Lego keeps trying different ways to attract girls to their sets (though I might not completely agree with many of the approaches they have taken).
Thanks to GeekMom who alerted me to the link, Lego is now actively asking girls what they would like. Admittedly they are asking for feedback on their Lego Club magazine not the sets themselves, but this is another example of why Lego is now one of the top toy companies in the world.
Lego ask for feedback from their fans and they listen to that feedback
(I can see some other companies scratching their heads…”Huh? Why would you do that?”).
So to all the mothers and daughters out there who love Lego make sure you make your voice heard by filling out the online survey.