As part of the Lego Festival of Play, Lego has turned Sydney’s Martin Place into a forest complete with life-sized plastic Lego trees and flowers.
If you are in Sydney today or tomorrow, make sure to make your way to Martin Place in the city and take a stroll through the Lego.
Lego Festival Of Play – Sydney
Sydney 18 April 2012: Martin Place has today been transformed into a magical LEGO® Forest, complete with colourful LEGO Flowers.
The LEGO Forest consists of 15 of the iconic LEGO ‘pine’ trees scaling 4 metres in height and 15 flower sets, both recreated to a 1:1 scale of the original toy pieces, and has popped up unexpectedly to surprise and delight passers by this week to add some colour and fun to this busy urban space.
Standing tall in Sydney’s Martin Place from Wednesday 18 to Friday 20 April, the LEGO Forest is part of the launch of the LEGO Festival of Play, a nine-month schedule of hands-on events and elaborate creations all set to celebrate the 50th anniversary of the LEGO® brick in Australia.
Throughout the LEGO Festival of Play a multitude of national activities, all paying homage to the humble LEGO brick, will be unveiled at LEGOfestival.com.au, with plenty of ways for Aussies young and old to get involved.
Commenting on the launch of the LEGO Forest, Caroline Squire, Director of Marketing, LEGO Australia and New Zealand said:
“There’s no limit to the imagination and creativity that LEGO bricks inspire. We’re really excited to kick-start LEGO Festival of Play by creating a new and very large LEGO experience, designed to brighten up a concrete jungle, and capture the imagination of Aussies of all ages.”
“The LEGO Forest is a taster of the playful activities we have planned for 2012, as we celebrate the colourful foundations of the LEGO brick in Australia.”
Lego Festival of Play – Sydney Launch Gallery
If you’re in Australia make sure to find more about the Lego Festival of Play that celebrates 50 years of Lego Down Under.