Lego Australia has released a cute video The Lost Brick as part of a grand finale to their celebration of 50 years of Lego Down Under.
The short film details the adventures of a Lego Brick over the course of 50 years. You can view it below and then share and personalise the film here.
The Festival of Play has given us some fantastic moments including the Lego forest of trees in the middle of Sydney and Lego flowers in the Outback – Thanks to Lego for a truly magical experience. I hope I’m around for the 100th year celebration 🙂
LEGO®AUSTRALIA WRAPS UP ITS 50TH ANNIVERSARY CELEBRATIONS WITH A FESTIVE ANIMATION
One red LEGO® brick embarks on an epic 50-year journey in a festive animation launched to ‘wrap up’ LEGO Australia’s Festival of Play celebrations
Arriving just in time for Christmas, LEGO® Australia has today unveiled a festive treat for fans of all ages in the form of a cheery animation, entitled The Lost Brick.
Available to view, share and personalise here, the illustrated animation sees a LEGO brick from 1962 (the year LEGO bricksfirst arrived on Australian shores) set off on a 50-year adventure.
Beginning with a nostalgic festive scene featuring a child’s glee as they unwrap a new LEGO set, the story sees the star of the animation, one red LEGO brick, accidentally tumble out of its box. As the young boy makes the finishing touches to his LEGO house it becomes apparent that there is a missing brick… Hidden beneath the sofa, the red LEGO brick is discovered by the family’s dog and whisked off outside where it begins an epic adventure, involving whales and hot air balloons, eventually returning to a family home for Christmas 2012.
The unveiling of The Lost Brick comes as LEGO Australia begins to ‘wrap up’ its Festival of Play celebrations. From a giant LEGO Forest magically sprouting up around the country, play-inspired art mosaics from local creatives, a giant Pop-up Play Pit in Melbourne, to the nation’s favourite historical moments recreated with LEGO Minifigures – the Festival of Play has been encouraging play and surprising Australia since April 2012 with its 50th anniversary celebrations.
Commenting on The Lost Brick and LEGO Festival of Play, Caroline Squire, Director of Marketing, LEGO Australia and New Zealand said:
“The Lost Brick animation shows how the iconic LEGO brick has remained relevant for the last 50 years, and continues to evoke playful and imaginative memories and experiences for LEGO fans.”
“Australia’s fondness for LEGO brick play and its endless building possibilities have been clear to see throughout the Festival of Play, with Aussies of all ages embracing and enjoying the campaign’s activities. As we wrap up our 50th anniversary celebrations, we want to thank the nation for celebrating with us with this whimsical animation, designed to be shared with friends and family over the festive season.”
To view The Lost Brick animation, visit the following link: