If you are unfamiliar with Lego Cuusoo then you can be excused – but not for too much longer :0)
Cuusoo, meaning ‘imagination’ or ‘wish’ in Japanese, started life as a rather obscure project, officially launched by Lego in Japan in 2008 and is still in Beta stage.
It’s reputation is growing slowly and it is becoming a goto site for fans wishing to share their own Lego creations with creators and designers within the Lego company itself.
What Do You Do On Lego Cuusoo?
(I feel like Dr Seuss!)
In essence there are a three stages:
1. View – Find various projects that you like!
2. Support – Once a project receives 10,000 supporters it is reviewed by Lego who evaluate the commercialisation of the project.
3. Create – Once you get the hang of things you can submit your own models and ideas to the site. If your creation attracts 10000 supporters and passes review by the company, you will receive a royalty when your project becomes a product!
Since 2008 three projects have reached production stage. The latest occurred in the last few weeks. The project was a model based on the Minecraft online game and has been approved by both companies.
In fact I received an invitation to the launch event in my email box this morning (if only it came with free plane tickets as well!). The project will be officially launched on February 16th 2012 at LEGO World Copenhagen.
Western Modular Town
Another project gaining speed at the moment is a Modular Western Town created by mb_bricks.
The project is sitting at around 3000 supporters now but with support from a number of major Lego blogs it looks like it is only a matter of time before it crosses the 10000 supporters line.
The creator says of the project:
“A new line of modular houses based on a classic western theme.
Each house represents a single set and can be combined with other sets of the series.
The buildings are featuring an accurate interior with a lot space for a fun play experience.
Possible sets: sheriff’s place with jail, the gun store, the saloon, the rail station, the post office with stage coach, the bank, the central store…”
Personally, I have alot of time for Lego Cuusoo and I find it a very exciting website to be involved in.
To think you can come up with an idea and have it seen by real Lego Designers is a wonderful use of the web and a tremendous opportunity for talented designers and creators who put in the work.
The rules are straightforward and tell you much that you need to know if you have an idea of your own.
The official guidelines can be found here but if you want a terrific summary, here are the rules as translated by Sarah from the Brick Blogger (an amazing Lego Blog):
- Your submissions to CUUSOO must be original.
- Your submissions are your own work and no one else’s.
- You are at least 18 years old to submit a LEGO model. If you are 13 or older, you are welcome to vote and comment on projects.
- You grant LEGO the rights they need to commercialize your LEGO model. You can continue to share your project as you wish on your own website and online profiles.
- You will receive credit and compensation for your original LEGO ideas.
- Original LEGO Model Ideas. You will receive 1% of net sales if your LEGO CUUSOO Project is chosen and the LEGO Group commercializes it as a LEGO set.
- Original LEGO Part Ideas. You will receive a one-time flat fee as remuneration for a part idea that is produced, to be determined by the LEGO Group.
- Original LEGO Model Ideas based on Licensed IP. You will receive 1% of net sales if the model you submitted is based on third-party intellectual property (e.g. Star Wars or Angry Birds) and is your original work.
Creating Your Own
I haven’t created anything for myself yet but I know it is only a matter of time.
My son, who is only 11, is sad that he can’t contribute as he spends so much time refining designs with his Lego bricks and also on Lego Digital Designer (a free Mac/PC program I recommend to all parents if your child is into Lego).
But I have to accept that the rules are there for a reason. If anything, it has made me consider learning LDD for myself so we can co-create a family project together.
I feel blessed to have the opportunity to create and share so freely, and that Lego can take us there.
How about you? Are you tempted to do Lego Cuusoo?
Inger, nice post! Just a bit of clarification; the rules that you have posted for CUUSOO are actually Sarah’s version of the original rules and my spin on it. As Sarah said in her post: she had them shortened and “translated” to plain language for our readers. In addition, I did my SEO editing on her text to focus on the keywords we were after. So yeah, it is like a third-hand version of the actual CUUSOO rules tailored for our readership. 😉
I would suggest to at least link to the full text of the rules (like Sarah did), so your readers have a chance to see them. They can be found here: http://lego.cuusoo.com/guidelines
Otherwise we would end up like the telephone-game children play: one kid starts a sentence and by the time the 10th child repeats it, it is a completely different thing! 🙄
SOOOooo sorry about that.
It was lame of me to use the Brick Blogger as a source – consider my lesson learned. I was up late doing the post, always a bad idea!
I assumed that the rules you had on your site were the official ones. In hindsight, they seemed so easy to read though- that should have alerted me! You did a great job on them.
I shall link to your site and also to the official rules.
Again, humble apologies.
Inger, no need to apologize, all is well! I just wanted to make sure your readers have a chance to read the original version, not just Sarah’s. Happy bloggin’! 😉
This CUUSOO idea lets you build your own virtual lego land http://lego.cuusoo.com/ideas/view/19648
What a wonderful idea (I have already supported it).
May I ask how you created the graphics?
They look fantastic.